Eunsung Song · Resume
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Eunsung SongProduct Designer

Strategic product designer with 10+ years delivering high-impact solutions across Healthcare, B2B and Consumer products — passionate about design that delivers real value for users and businesses.

01Experience

2013 – Present
06/2025 – PresentSanta Clara, CA

Freelance UX Designer (Contract) · Self-employed

  • Leading end-to-end UX for HealthTap’s contract-based design initiatives, focusing on clinical efficiency.
  • Redesigned the prescription renewal flow for physicians, reducing completion time by ~90%.
02/2023 – 06/2025Santa Clara, CA

Lead UX Designer · LG Electronics USA

  • Led UX design for a computer vision–based patient monitoring system, resulting in a 23% reduction in patient falls during pilot testing in a hospital.
  • Delivered a Proof of Concept (PoC) for a persona-driven AI assistant and a generative AI music generator.
  • Facilitated cross-functional design sprints to align Telehealth product vision and roadmap priorities.
  • Managed 2-week design sprints in Agile cycles with product management and engineering to ensure rapid, high-quality delivery.
01/2022 – 10/2022Oakland, CA

Senior Product Designer · Roofstock

  • Led user research to identify high-impact features, informing the product roadmap during a critical growth phase.
  • Developed core components for a new design system, ensuring cross-platform scalability and consistency.
04/2021 – 12/2021

Career break · Family responsibilities, Seoul

09/2016 – 03/2021Mountain View, CA

Senior Product Designer · HealthTap

  • Led end-to-end design of HealthTap Virtual Primary Care, resulting in 3× subscription retention, +25% NPS and over 90% positive visit ratings.
  • Designed a doctor-facing practice management system that improved physician efficiency and care delivery.
  • Led the creation and adoption of HealthTap’s Design Language System with 3 product designers and a lead engineer, significantly increasing productivity for design and engineering teams.
02/2016 – 09/2016Mountain View, CA

Senior UX Web Designer · Kidaptive

  • Conducted user interviews to identify current challenges and user needs in the Hodoo English app.
  • Delivered the first-time user experience for the Hodoo English app, including sign-up and subscription flows.
01/2013 – 02/2016San Francisco, CA

Interaction Designer · Fandom

  • Created a power-user dashboard that improved overall wiki content quality by 12%.
  • Redesigned the video product module, contributing to a 32% increase in video revenue through iterative A/B testing.

02Skills

Design practice
Product Design· UI Design· UX Strategy· Interaction Design· Information Architecture· Wireframing· Animated Prototyping· Design Systems· Design Tokens· Typography· Graphic Design· Iconography
User research
User Interviews· Usability Testing· A/B Testing· Journey Mapping· Competitive Analysis
Collaboration
Cross-Functional Leadership· Agile / Sprint Planning· Design Critiques· Design Process
Tools
Figma· Sketch· Adobe Creative Suite

03Education

Bachelor’s Degree in Graphic Design · Seoul National University Seoul, South Korea